Focus V Wholesale Policy

Minimum Resale Price Policy

Effective May 19, 2023, Focus V hereby announces its new distribution policy for the sale of CARTA 2 products through both online retailers and brick-and-mortar businesses in the United States. This policy has been formulated to safeguard the esteemed reputation of Focus V, its brand, and its products, while simultaneously supporting and protecting our valued resellers in the fiercely competitive marketplace.

We understand that resellers have the freedom to determine the resale price of Focus V products. However, it is imperative to note that, henceforth, Focus V will cancel any orders and permanently terminate the supply relationship with resellers who advertise, offer, or sell CARTA 2 products below the Minimum Price. The Minimum Price will be established and regularly communicated by Focus V.

Please be aware that this policy is non-negotiable and violation thereof will result in immediate cessation of product shipments to the offending reseller. Probationary or suspension periods will not be permitted.

We acknowledge your right to resell Focus V products at prices of your choosing, but we kindly request your compliance with the Minimum Price guidelines in order to maintain the integrity of our brand and ensure fair competition within the marketplace.

Please note that this policy does not constitute a contractual agreement between you and Focus V, and we do not require a response from you regarding its implementation.

As of May 19, 2023, the Minimum Price for our products are as follows:

CARTA 2 Black


CARTA 2 Clear


CARTA 2 Colorway


Focus V may at any time modify, suspend, or discontinue this policy in whole or in part or specify certain periods during which the policy is inapplicable. The only exception to our MSRP policy are for limited-time sales and discounts:

  • 72-Hour Sale: If you should wish to apply a limited-time discount to the units or are having a sale for up to 72 hours, you may advertise discounts up to 25% off the MSRP.
  • 7-Day Sale: If you should wish to apply a limited-time discount to the units or are having a sale for up to 7-days, you may do so, but the sale price may not be advertised for more than 72 hours.

In all circumstances, discounts for online sales must be: (1) taken automatically at checkout, or (2) made using a promo code after the item has been added to the purchaser’s cart. 

Please direct all questions and concerns to our distribution policy manager, ERIC LANCASTER at or +1 (516) 591-7009